To help spread the message of safe sex and HIV/AIDS prevention, H&M enlisted the help from Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes to appear in this campaign.
The H&M unisex collection is scheduled to launch online and in H&M Divided department from April 26th, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects.
The Misshapes – a New York City-based DJ
Keri Hilson – an American R&B recording artist and songwriter.
Akon – an American R&B recording artist and songwriter.
Nikki Reed – an American film and television actress, and screenwriter.
Images = H&M