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Celebrity Campaign for H&M Fashion Against AIDS 2011

To help spread the message of safe sex and HIV/AIDS prevention, H&M enlisted the help from Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes to appear in this campaign.

The H&M unisex collection is scheduled to launch online and in H&M Divided department from April 26th, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects.

The Misshapes – a New York City-based DJ
H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

Penn Dayton Badgley – an American actor.
H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

Keri Hilson – an American R&B recording artist and songwriter.
H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

Akon – an American R&B recording artist and songwriter.
H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

Ginnifer Goodwin – an American television and film actress.
H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

Nikki Reed – an American film and television actress, and screenwriter.
H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

Scissor Sisters – an American alternative band
H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

Selma Blair – an American actress.
H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

Shiloh Fernandez – an American actor and model.
H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

Sky Ferreira – a Portuguese-American singer, songwriter, model and actress.
H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

Images = H&M