Feast your eyes. Soccer icon David Beckham announced that he has teamed up with the Swedish fashion chain H&M to launch his own bodywear range for men. The bodywear line will be sold in 1,800 H&M stores in around 40 countries worldwide from February 2, 2012.
“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham said. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
Ann-Sofie Johansson, H&M’s head of design said, “David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his DAVID BECKHAM Bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed.”