Did you know that you can make money off Instagram? Its user base is made up of mostly 18 to 24-year-olds. Moreover, it has an ad platform that helps you earn money by posting sponsored content.
However, before you start spending money on Instagram, you should know five shocking facts about how different influencers and brands are getting more Instagram followers. Keep reading to find out more. Listed below are some of the ways you can make money off Instagram.
18- to 24-year-olds use Instagram
As of the first quarter of 2016, nearly 60% of 18 to 24-year-olds use IG app. Despite the fact that many older users are also a part of the Instagram user base, young people remain its most active demographic. The app has grown from 13% of all U.S. adults to 28% by 2015. Regardless of age, these young people represent a valuable audience for brands looking to engage them in conversation.
Instagram is a discovery tool
The ad dollars are driving social media discovery, and Instagram is the last frontier for organic reach. While users’ preferences may not always match the posts posted by their friends, the platform’s algorithm identifies content that other users might enjoy, and tries to recommend it to them. But sometimes, these recommendations are biased or contain misinformation. The algorithm is constantly learning and improving itself to counteract bad actors, increase user engagement, and connect users with a positive community.
To stay competitive, brands need to move beyond paid ads and timeline algorithms. In an effort to build their social media engagement, brands should create social gifting programs and reward customers for creating content. With these innovative features, Instagram is a powerful digital channel to tap.
Instagram lets people make money
To earn more from your Instagram presence, you need more than likes and comments. You need an audience and a product that people want to buy. The best way to achieve this is to create a product that is visually appealing. It can be an image-based virtual product, or something more tangible, like jewelry. Another way to make money from Instagram is to include interesting captions with links in your bio. There are always going to be new and exciting ways to grow your Instagram audience and make money from it, it’s just a matter of spending the necessary time to find out which works best.
Instagram is a great platform to make money from. You can sell products or promote your brand through sponsored posts, and you can even start to earn money just by being a part of a community. You can even create digital products through Instagram. These are very popular right now, and you can take advantage of that. In fact, many people have made millions of dollars from Instagram because of it.
So, what are you waiting for? Grab the opportunity and start monetizing your account!
Instagram has an ad platform
Brands can use Instagram Stories as an advertising platform to build brand awareness and reach their target audience. Stories ads can be both photo and video content, like the ones used by online jewelry brand Pura Vida. Reel ads are also available to advertisers and have recently expanded to four countries. The ads appear between Reels and are designed to interact with Instagrammers. In this way, advertisers can maximize engagement with their brand’s content.
Advertising on Instagram has a number of benefits, including behavior targeting and basic demographic targeting. For example, you can choose a targeted audience based on interests, location, and behavior. Alternatively, you can choose to target users in your database based on their email addresses, phone numbers, or other demographic data. Lookalike audiences also allow you to reach users who are similar to your target audience. It’s all about making sure you’re reaching the right people.
With all of that being said, be sure to invest your time and effort wisely when trying to grow your following on social media. Implement each of the recommended tips above, and watch as your numbers continue to grow month after month.